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Intelisent Powered
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The industry’s most
powerful direct mail
analytics platform

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

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Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

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Featured

  • Resource
  • Marketing Analytics & Data

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention in a dynamic environment

Access the recording of our recent Peer Insights Webinar, hosted live on July 8, 2025, to uncover impact of policy, demographic tipping point, and more.
  • Article
  • Go-to-Market Strategy

Why your GTM Strategy needs a unified data backbone (and it’s not just a CDP)

The 360° customer view promised by CDPs often disappoints, lacking strategic insight and true GTM alignment. Learn how a Go-to-Market Data Lake (GTMDL) bridges that gap—powering ROI clarity and unified decision-making.
  • Article
  • Go-to-Market Strategy

Bridging the growth gap 

Growth isn’t just a goal—it requires structural and behavioral change. Marketbridge aligns strategy, sales, marketing, brand, and data to eliminate silos and deliver unified go-to-market execution. Learn how we turn growth ambition into growth outcome.
  • Resource
  • Brand-to-Demand Marketing

5 B2B marketing trends you need to know in 2025

From seismic shifts in B2B purchase behavior to the rise of GenAI, we’re in a time of massive change—for B2B buyers and marketing leaders alike.​ Our expert agency team has their eye on the biggest trends shaping the future of B2B. ​Read on for a summary of five key B2B trends, along with tips on what to do about them.​
  • Article
  • Marketing Analytics & Data

Five ways a CDP can help financial services marketers

Marketing leaders in financial services face legacy systems, siloed teams, and compliance hurdles. Composable CDPs offer a flexible path forward. Learn how to modernize your data strategy and drive results—without overhauling your infrastructure.
  • Article
  • Marketing Analytics & Data

Healthcare marketing needs a data strategy reset

Healthcare marketers are challenged by fragmented systems and siloed insights. Learn how composable CDPs, clean taxonomy, and smart integration drive attribution, personalization, and real outcomes without a full platform rebuild.
  • Article
  • Marketing Analytics & Data

The rise of composability in marketing stacks

Marketing leaders seek flexibility in Martech selection and licensing. Composable data lakes (GTMDL) provide greater control, scalability, and measurement than traditional CDPs, enabling smarter marketing with less risk and faster ROI. Discover how to modernize your stack now.
  • Article
  • Marketing Analytics & Data

The analytical marketer

The "Excel Effect" transformed enterprises by democratizing analysis. Today’s data tools are more powerful, but siloed. It’s time for marketing teams to merge craft and skill, own their data, and reclaim analytical control—no more guilds, no more barriers.
  • Article
  • Marketing Analytics & Data

AI-driven marketing use cases and watchouts

AI in marketing depends on clean, structured data. Discover how a Go-to-Market Data Lake (GTMDL) enables scalable AI use cases like content creation, predictive analytics, and decisioning—while avoiding pitfalls like poor data quality, high cost, and weak governance.
  • Article
  • Marketing Analytics & Data

The hidden costs of siloed ecosystem

Over a third of every benefits premium dollar may be lost to inefficiencies. With innovation stalled for a decade, it’s time to rethink the system. Learn how providers can streamline the ecosystem and gain a competitive edge.
  • Whitepaper
  • Marketing Analytics & Data

Beyond the CDP: Building a composable go-to-market data stack

Marketing needs better data, not more software. See how a GTMDL can unlock real insight and growth—download the whitepaper.
  • Article
  • Brand-to-Demand Marketing

Invest in your brand to drive demand

How can marketers help convince the powers that be of the value of brand investments? By helping B2B leadership and sales better understand how their buyers buy. Consider this…

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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